"What makes technology magical?"
This simple question has been the centrepoint of our work through the past 12 months. What makes our eyeglasses, car GPS, Grammarly, and Cursor so easy and magical to use?
After months of experimentation and user understanding, we have somewhat figured out the answer.
Invisibility → The embeddedness of computing interaction, and its invisibility is what makes it magical. But there are nuances to it, and we'd love to talk about them with you.
Now, we are off to solving core consumer problems with this insight.
Late 2024
A meeting room computing interface that ambiently handles all of your physical meeting room interactions, so you can focus on the conversation. Data appears, emails are sent, and slides come up seamlessly.
2025
An Ad Network for AI apps to test the future of ads in AI based highly contextual and super timed ads.